Archive for the 'design' Category

A Poster in the Making…

In January, I’m participating in an exhibit at the Mazmanian Gallery (Framingham State University) titled ‘PROCESS.’ I’m the sole designer among a group of accomplished fine artists. My hope is to create a piece that can both communicate clearly, and also fit with the other pieces in the show. The content of the poster is the areas of study within the Art & Music Department at Framingham State University (where I currently teach). Eventually the poster will be used to promote the department.

I’m interested in the term ‘process’ as a way of thinking and making and also as a technique. Although I don’t have a plan at this point for what my poster will look like in the end, I do have a few wishes:

– To demonstrate that graphic design is much more than a ‘computer-driven’ activity. Digital tools are extremely useful in the process, even necessary, however, depending on the computer alone can be limiting.

– That the overall aesthetic form of my poster should not look ‘digital.’ Through the form, I’d like to reference the methods of making the poster.

Shown here is my first sketch. I’ve listed the areas of study within the department and have started connecting the letterforms. I love type. I’m using the typeface Benton, a fairly new discovery for me. Working in this way with Benton allows me to get to know the characters intimately. I understand their widths, curves and baseline measurements.

The next step in the making will be the introduction of a hand made process.  SG

bruno munari’s tactile workshops

photo from the tactile workshops, bruno munari

Italian designer, Bruno Munari educates us through the sense of touch in his book, the tactile workshops. His enthusiastic subjects that take part in these workshops are children. Munari’s observations provoke thought on the sense of touch and the impact of diverting the visual focus and refocusing on the tactile.

This prompts several questions: What occurs in the mind when one comes in physical contact with an object without the use of their vision? There may be a heightened awareness through the other senses, but what more? Is this an exercise (and expansion) for the imagination? Is more of an impression made when one can interact with the object without the handicap of sight? And, can this potentially lead to a greater investment in the object (content/experience)?

The visual language Munari uses to convey the information in the book is very carefully handled. Rectangles of transparent color highlight areas that require special attention. A strip of blue may highlight materials on a table, a pink circle calls attention to the way a space is navigated, a strip of red calls attention to a young boy’s face, deep in concentration, as he guides his hand over a tactile board. SG