In January, I’m participating in an exhibit at the Mazmanian Gallery (Framingham State University) titled ‘PROCESS.’ I’m the sole designer among a group of accomplished fine artists. My hope is to create a piece that can both communicate clearly, and also fit with the other pieces in the show. The content of the poster is the areas of study within the Art & Music Department at Framingham State University (where I currently teach). Eventually the poster will be used to promote the department.
I’m interested in the term ‘process’ as a way of thinking and making and also as a technique. Although I don’t have a plan at this point for what my poster will look like in the end, I do have a few wishes:
– To demonstrate that graphic design is much more than a ‘computer-driven’ activity. Digital tools are extremely useful in the process, even necessary, however, depending on the computer alone can be limiting.
– That the overall aesthetic form of my poster should not look ‘digital.’ Through the form, I’d like to reference the methods of making the poster.
Shown here is my first sketch. I’ve listed the areas of study within the department and have started connecting the letterforms. I love type. I’m using the typeface Benton, a fairly new discovery for me. Working in this way with Benton allows me to get to know the characters intimately. I understand their widths, curves and baseline measurements.
The next step in the making will be the introduction of a hand made process. SG